Inoksist Industry

Project Description

This website was developed specifically for a stainless steel bolt and nut supplier using React and Next.js technologies. The main reason for choosing Next.js over a traditional SPA built with React is that React applications cannot fully hide their source code and are not well optimized for search engines. Thanks to Next.js's Server-Side Rendering (SSR) feature, page contents are delivered as HTML, which provides significant SEO advantages. This allows search engines to better crawl and index the page content.

While React is a powerful library for building user interfaces, it has certain limitations in terms of SEO. The primary reason is its use of a virtual DOM, which prevents the browser from displaying fully rendered HTML during the initial load, making it difficult for search engines to detect the content. In this project, these limitations are minimized through the SSR approach provided by Next.js. Additionally, rich meta tags, JSON-LD structured data, and semantic HTML were utilized to make the content more SEO-friendly. Integrations with Google Search Console, Analytics, and Ads were implemented to enhance performance tracking and marketing effectiveness.

As part of the SEO efforts, keyword analysis was conducted to target the appropriate audience, and the pages were structured accordingly. To ensure fast image loading, all media content was hosted on the Cloudinary platform, reducing server load. Moreover, hosting was planned through cloud-based services like AWS Amplify, achieving a high-performance and scalable infrastructure. As a result, the project successfully combines strong user experience with a technically robust and SEO-optimized web platform.

Technologies Used